Intrigue Nationals Campaign

The brief

Intrigue needed to fill registration for its Nationals convention — during an off-year in the convention cycle, when turnout is naturally softer. The campaign had two jobs at once: push attendance among the studios already in the Intrigue family, and open the door to new studios who had never made the trip.

The idea

We built a daily social media content calendar and a sustained content push engineered around one outcome: registrations. Rather than a single announcement, Intrigue showed up in feeds every day — building awareness, keeping the momentum visible, and turning that attention into sign-ups from both current and first-time studios.

The result

The convention sold out. The ticketed show sold out in a single day. And over one month, the social following grew by 130,000 followers — pushing Intrigue to the second-largest dance convention by social following.